Apple Dominates Kids Christmas Wish Lists

Mike Halsey MVP
Nov 20, 2011
Updated • Jan 4, 2018
Apple, Companies
|
15

When I was young I remember looking at the pre-Christmas toy advertisements on the TV and wanting the latest Six-Million Dollar Man action figure in the Action Man range, the latest new engineering kit from Mecanno, a Lego castle (or two) and perhaps a chemistry set so I could practice blowing things up.

Over the years these tastes have changed with Furby's, Cabbage Patch Dolls and programmable robotics taking the top spots for children's wish lists from Santa Claus.

This year though it would seem that Santa's elves might have to seek alternative employment in a Chinese Foxconn factory.  New research released by Nielsen into what electronic devices children want has shown that the top three slots on children's 2011 Christmas wish lists are dominated by Apple.

In the research they say that 44% of children aged between 6 and 12 want an iPad, 30% want a iPod Touch and a huge 27% want an iPhone.  I say huge as most people would hardly think of a child between the ages of 6 and 12 as the target demographic for a mobile telephone.

After this a computer sits in fourth spot and a non-iPad tablet (presumably Android) sits in fifth place.  In fact the list is completely dominated by technology that includes games consoles, portable and static, televisions, non-iPhone smartphones, blue-ray players and eBook readers.

There can be little doubt that tablets have captivated the minds of the young, because of the new and exciting ways they allow people to interact with the technology, be that zooming in on photographs or flinging birds at pigs.  It can also be argued however that the devices offer solitary play opportunities for children and don't encourage them to build interactions with other children in the way that most people consider healthy.

The research also shows what children aged 13 and over are interested in buying over the next six months.  Again the iPad sits as the most desirable item with 24% of the vote and a computer bringing up second place with 18%.  Again this list is entirely dominated by technology though it is interesting to note that smartphones of all description, including the iPhone which held the number 3 spot for younger kids, are much further down the list in the teenagers age group with the iPhone sitting in seventh place and other smartphones and non-smartphone mobiles sitting in 8th and 17th place respectively.

At the end of the day it is parents who will make the final decisions, so we will no doubt expect stockings to be full of dolls, coloured goo and lego with perhaps a solitary computing or gaming device taking the top gift spot.  Children want what children want but this doesn't ever mean that they will get their own way.

What have your children asked you for this Christmas?  Are you own family experiences a mirror of the Nielsen research or are your children after a bow and arrow set and a colouring book?

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Comments

  1. The Dark Lady said on July 9, 2023 at 11:19 am
    Reply

    Martin, I would appreciate that you do not censor this post, as it’s informative writing.

    Onur, there is a misleading statement “[…] GIFs are animated images …”. No, obviously you don’t seem to have take much notice of what you were told back in March regarding; Graphics Interchange Format (GIF).

    For example, https://www.ghacks.net/2023/03/31/whats-gif-explanation-and-how-to-use-it/#comment-4562919 (if you had read my replies within that thread, you might have learnt something useful). I even mentioned, “GIF intrinsically supports animated images (GIF89a)”.

    You linked to said article, [Related: …] within this article, but have somehow failed to take onboard what support you were given by several more knowledgeable people.

    If you used AI to help write this article, it has failed miserably.

    1. E. Fromme said on September 29, 2023 at 1:32 pm
      Reply

      EMRE ÇITAK posts are useless because they are fraught with inaccuracies and are irrelevant.

  2. KeZa said on August 17, 2023 at 5:58 pm
    Reply

    AI is stupid, and it will not get any better if we really know how this all works. Prove me wrong.. https://www.youtube.com/watch?v=4IYl1sTIOHI

  3. Database failure said on August 18, 2023 at 5:21 pm
    Reply

    Martin, [#comment-4569908] is only meant to be in: [https://www.ghacks.net/2023/07/09/how-to-send-gifs-on-iphone-two-different-ways/]. Whereas it appears duplicated in several recent random low-quality non relevant articles.

    Obviously it [#comment-4569908] was posted: 9 July 2023. Long before this thread even existed… your database is falling over. Those comments are supposed to have unique ID values. It shouldn’t be possible to duplicate the post ID, if the database had referential integrity.

  4. Howard Pearce said on August 25, 2023 at 12:24 pm
    Reply

    Don’t tell me!

    Ghacks wants the state to step in for STATE-MANDATED associations to save jobs!!!

    Bring in the dictatorship!!!

    And screw Rreedom of Association – too radical for Ghacks maybe

  5. Howard Allan Pearce said on September 7, 2023 at 9:13 am
    Reply

    GateKeeper ?

    That’s called “appointing” businesses to do the state’s dirty work!!!!!

    But the article says itself that those appointed were not happy – implying they had not choice!!!!!!

    1. Howard Allan Pearce Jones said on October 1, 2023 at 4:28 am
      Reply

      Rreedom of Association is one of our most important rights. Some people think it’s Freedom, but no, I say Rreedom is far more important. There are many STATE-MANDATED associations that save jobs, that’s right MANDATED. I can’t name any of them, but rest assured they are bad, because saving jobs are bad, and people having jobs leads to dictatorship!!! Anyone who disagrees is too radical for Ghacks maybe, because I’m not sure.

  6. owl said on September 7, 2023 at 9:50 am
    Reply

    @The Dark Lady,
    @KeZa,
    @Database failure,
    @Howard Pearce,
    @Howard Allan Pearce,

    Note: I replaced the quoted URI scheme: https:// with “>>” and posted.

    The current ghacks.net is owned by “Softonic International S.A.” (sold by Martin in October 2019), and due to the fate of M&A, ghacks.net has changed in quality.
    >> ghacks.net/2023/09/02/microsoft-is-removing-wordpad-from-windows/#comment-4573130
    Many Authors of bloggers and advertisers certified by Softonic have joined the site, and the site is full of articles aimed at advertising and clickbait.
    >> ghacks.net/2023/08/31/in-windows-11-the-line-between-legitimate-and-adware-becomes-increasingly-blurred/#comment-4573117
    As it stands, except for articles by Martin Brinkmann, Mike Turcotte, and Ashwin, they are low quality, unhelpful, and even vicious. It is better not to read those articles.
    How to display only articles by a specific author:
    Added line to My filters in uBlock Origin: ghacks.net##.hentry,.home-posts,.home-category-post:not(:has-text(/Martin Brinkmann|Mike Turcotte|Ashwin/))
    >> ghacks.net/2023/09/01/windows-11-development-overview-of-the-august-2023-changes/#comment-4573033

    By the way, if you use an RSS reader, you can track exactly where your comments are (I’m an iPad user, so I use “Feedly Classic”, but for Windows I prefer the desktop app “RSS Guard”).
    RSS Guard: Feed reader which supports RSS/ATOM/JSON and many web-based feed services.
    >> github.com/martinrotter/rssguard#readme

  7. Anonymous said on September 14, 2023 at 6:41 pm
    Reply

    We all live in digital surveillance glass houses under scrutiny of evil people because of people like Musk. It’s only fair that he takes his turn.

  8. Anonymous said on September 18, 2023 at 1:31 pm
    Reply

    “Operating systems will be required to let the user choose the browser, virtual assistant and search engine of their choice. Microsoft cannot force users to use Bing or Edge. Apple will have to open up its iOS operating system to allow third-party app stores, aka allow sideloading of apps. Google, on the other hand, will need to provide users with the ability to uninstall preloaded apps (bloatware) from Android devices. Online services will need to allow users to unsubscribe from their platform easily. Gatekeepers need to provide interoperability with third-parties that offer similar services.”

    Wonderful ! Let’s hope they’ll comply with that law more than they are doing with the GDPR.

  9. sean conner said on September 27, 2023 at 6:21 am
    Reply
  10. Sherry Grant said on September 29, 2023 at 7:47 pm
    Reply

    What does this article about Musk/Tesla have to do with computing, devices, phones?
    More irelevant filler.

  11. Anonymous said on September 29, 2023 at 8:47 pm
    Reply

    yeah sure… they are always the victims and it is only against them ????

    Believe them 100% and never question anything. This lawsuit sounds like the type you heard when people were eating batteries.

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