Update: Google New is no longer available. The provided feed returns an XML parsing error and is not usable anymore.
The sheer size of a company like Google, or Microsoft for that matter, makes it really hard to keep up with all the latest developments of said company. Google maintains blogs and web services that try their best to promote new or updated products, but this until now meant that interested users had to follow dozens of blogs to stay in the loop.
This changes with Google New, at least according to Google. Google New is the new central hub for all updates on Google products. Some may think it is one big advertisement, which it more or less is, but it still offers valuable information on new and updated products.
When you visit the place for the first time you notice that the upper half of the page is reserved for a product that they want to promote, while the lower half lists the new and updated products chronologically.
A filter on top of those product updates offers to narrow products down by name or area of interest.
Users who only want to see the latest news on Google Search or Adsense, or all business or developer based products can use these filters to do so. A search complements the filter bar.
A total of nine updates are displayed per page which usually covers a few days of Google updates.
Sharing options are displayed next to each update. There is however no option to subscribe to an RSS feed on the page, which would make things a lot simpler for users who want to receive update notifications whenever they are published on Google New.
We have created a basic feed using the Feed43 service so that you can subscribe to new updates in your favorite RSS feed reader.
Just use this feed url to subscribe to the Google New RSS feed. Please note that each feed item links to the product's page on Google New, and not the news item itself. There may be an option to do that as well, let us know if you find a way.
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