Not all change is good, and it is often better to keep a system as is, than to add self proclaimed innovative features that many users might not want.
Google has made lots of changes to Google Search in the past, and while some of them made sense, others did not.
Google's latest experiment is only accessible by a minority of search engine users, a typical sign of a feature that is tested with a life audience.
This experiment, apparently one of about 50-200 Google is running at all times updates the search results page automatically when the user types in characters in the search form.
While we did not have the option to test the feature, it looks similar to pages that are powered by Ajax to make content changes without reloadings.
SEO consultant Rob Ousbey was the first to spot the new experiment. Rob even made a video of the new feature which is embedded below.
As you can see, the contents of the search results page change with the characters typed into the search form.
But how useful is that new feature? Users who know what they are looking for may not need the auto updating search results nor the search suggestions displayed beneath the search form.
Users who only vaguely know what they are looking for may benefit from this slightly, as it visualizes the search results to them directly, so that it becomes possible to alter them by changing the phrase, all without page loads.
This on the other hand means that more bandwidth is used in Google Search, as every new search results page has to be loaded even if they are not used at all.
What's your take on this new feature? Annoying, or useful?
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Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.