Google Plays With Insta Updating Search Result Pages - gHacks Tech News

Google Plays With Insta Updating Search Result Pages

Not all change is good, and it is often better to keep a system as is, than to add self proclaimed innovative features that many users might not want.

Google has made lots of changes to Google Search in the past, and while some of them made sense, others did not.

Google's latest experiment is only accessible by a minority of search engine users, a typical sign of a feature that is tested with a life audience.

This experiment, apparently one of about 50-200 Google is running at all times updates the search results page automatically when the user types in characters in the search form.

While we did not have the option to test the feature, it looks similar to pages that are powered by Ajax to make content changes without reloadings.

SEO consultant Rob Ousbey was the first to spot the new experiment. Rob even made a video of the new feature which is embedded below.

As you can see, the contents of the search results page change with the characters typed into the search form.

But how useful is that new feature? Users who know what they are looking for may not need the auto updating search results nor the search suggestions displayed beneath the search form.

Users who only vaguely know what they are looking for may benefit from this slightly, as it visualizes the search results to them directly, so that it becomes possible to alter them by changing the phrase, all without page loads.

This on the other hand means that more bandwidth is used in Google Search, as every new search results page has to be loaded even if they are not used at all.

What's your take on this new feature? Annoying, or useful?

  • We need your help

    Advertising revenue is falling fast across the Internet, and independently-run sites like Ghacks are hit hardest by it. The advertising model in its current form is coming to an end, and we have to find other ways to continue operating this site.

    We are committed to keeping our content free and independent, which means no paywalls, no sponsored posts, no annoying ad formats (video ads) or subscription fees.

    If you like our content, and would like to help, please consider making a contribution:


    1. Jojo said on August 23, 2010 at 1:23 am

      1. Seems annoying. What I would like to see Google do is something that some other engines do – put reduction keywords on a left-side frame so that you can see what happens as you narrow a search down. The currently do this a little bit but it could be a lot more robust.

      2. As I mentioned to you privately, I don’t know if I am the only one experiencing the loss of custom setting in Google search. I keep getting rest to 10 results maximum and lose the “open in a new window” setting.

      3. In the FF search bar, there is an engine called “Google Real Time” that you can add as a choice. I played with this a little but wasn’t sure what it did. The results weren’t as good as the standard Google search.

    2. Noname said on August 23, 2010 at 10:57 am

      It was annoying as hell i couldnt wait for them to remove it (they did)

    3. Scott said on August 24, 2010 at 8:59 am

      This would not only be visually annoying, it would be near-fatal for a dial-up user such as myself. (Well, maybe being on dial -up might inadvertantly protect me, but I’ll not hold my breath.)

      I’ve had to install TWO add-ons (Greasemonkey and Redirector), *solely* for the purpose of wiping out Google’s utter extreme idiocy, and for no other reason. Their recent changes to image search are totally unusable on dial up. (And I hated their “Everything” useless screen-space-waster enough to kill it too.)

      I’m not one of those people who thinks Google is evil, but I sure do think they are extremely stupid. Not the least for which, they do not listen to customer feedback at all. (Apparently they’d rather just have disgruntled users blast them publicly. More evidence of stupidity.)

    Leave a Reply