YouTube And Vevo: What's The Deal?

Martin Brinkmann
Dec 9, 2009
Updated • Jan 2, 2017
Music, Music and Video

YouTube has been one of the prime locations for music buffs around the world to view music videos and listen to music.

Many record companies and individual artists use YouTube to promote their products, but the vast majority of music videos uploaded to YouTube come from users.

Users who have been searching for music on YouTube that is distributed by the major record labels Universal Music Group, Sony Music and EMI might have already noticed that something has changed today.

Songs by popular artists like Lady Gaga, the Beastie Boys or Michael Jackson show now up with a Vevo tagging that is asking users to visit the Vevo website.

Those YouTube users who wonder why should read the announcement over at the official YouTube blog. Google has apparently struck a deal with record labels which combines YouTube technology and the record labels catalog at the new destination.

youtube vevo

You can play the moves on YouTube still, provided that the service is available in the country you are connecting from.

While it might make sense to build a new service that is specialized in music videos, its current incarnation is everything but perfect. Here are a few reasons why:

  • Vevo is only available to users from the United States. The funny thing is that it is still possible to view those music videos on YouTube even if you are not from the United States. On Vevo however, music is limited to users from certain regions of the world. Update: Availability improved over the years.
  • It seems that the transfer to Vevo has erased previous comments and ratings of some videos.
  • Vevo seems to come with additional advertisement and a few features like displaying song lyrics and artist profiles

The strategy is not really clear at this point. It could be that the parties have planned to move all of the music videos completely to Vevo so that YouTube users move to the new site for their music fix. That is, if they are from the US.

More likely is however that the record labels hope to push Vevo using YouTube's vast user numbers without losing any of the revenue videos on YouTube are generating for them.

Have you tried Vevo yet? What's your experience?

YouTube And Vevo: What's The Deal?
Article Name
YouTube And Vevo: What's The Deal?
Some major record labels and Google struck a deal to publish music videos under the new Vevo brand on YouTube going on forward.
Ghacks Technology News

Tutorials & Tips

Previous Post: «
Next Post: «


  1. Justin said on November 30, 2011 at 10:18 am

    The warning message about AAC streams when you load streams is because you don’t have the free Orban AAC/aacPlus Player Plugin installed.

    1. Martin Brinkmann said on November 30, 2011 at 10:56 am

      Justin, thanks for the information.

  2. santosh said on December 1, 2011 at 12:43 am

    does this support AAC ? or only mp3 streaming

    1. Martin Brinkmann said on December 1, 2011 at 1:43 am

      I’d say it supports all pls streams but I have not tried that so cannot verify it 100%.

  3. Barnabas said on August 3, 2012 at 5:15 pm

    Thank you Martin for a most informative and viable solution (it allowed me to play streams from a Netherland internet radio station in my WMP)! Continued success to you!

    Barnabas (USA)

  4. AppleRome said on October 7, 2012 at 7:31 am

    Your steps’ recommendation is still valid until 7th October 2012.. Thank you very much !!

  5. Laura said on December 1, 2012 at 4:41 pm

    Thank you!

  6. sak2005 said on December 9, 2014 at 8:03 pm

    You must convert file.pls to file.m3u
    because file.pls open with winamp and file.m3u open with wmp.

  7. Lithium said on February 10, 2017 at 11:10 am

    2017 still kicking on Windows 7
    Thx a ton

  8. Dennis said on April 18, 2017 at 4:05 am

    Hey, even i can do it, i stumbled through it and it works great! The only instruction advice i will add as i had to figure this out, when the wmp box opens that says save or open the bar on right says wmp click that drop down and select “open pls in wmp” once you do that it will work . Took me quite some time to discover that as i am no computer expert by any means. Having said that, previously i had downloaded codec packages and something about aac. None did any good. This rocks, i listen to a lot of internet radio and a number of them have dropped flash player and getting wmp to work had been a nightmare. So many thanks for this great solution to another problem that Micro-Hell will not even address. Peace- Out

  9. stephen marshall said on March 19, 2019 at 2:07 am

    openplsinwmp came in a zip file. I unpacked it, and didn’t find anything that looks like an executable, and even the files in the “doc” folder were in a format windows didn’t recognize. I’m not stupid. you said it would open effortlessly. It didn’t. This a rabbit hole I don’t want to go down.

Leave a Reply

Check the box to consent to your data being stored in line with the guidelines set out in our privacy policy

We love comments and welcome thoughtful and civilized discussion. Rudeness and personal attacks will not be tolerated. Please stay on-topic.
Please note that your comment may not appear immediately after you post it.