Samsung A Day In The Life Viral Marketing - gHacks Tech News

Samsung A Day In The Life Viral Marketing

There are only a few companies that seem to make use of the Internet and its new possibilities in their marketing campaigns like Samsung does. You may remember the viral marketing campaign for their new solid state drives where they gave 24 of their drives to computer geeks to see what they would do with that setup. The video that was created during that campaign became highly popular especially among users who are interested in technology or Solid State drives.

Samsung's latest campaign was again uploaded to Youtube. The video which is called a day in the life was produced by Samsung France to promote the Samsung Galaxy smartphone, a phone running Google's Android operating system.

The video is extremely well done. It shows a day in the life of the protagonist and how he uses the Samsung Galaxy phone during the day to accomplish tasks.

samsung galaxy

The Samsung Galaxy i7500 is an Android based phone that supports many audio and video formats that most other cell phones do not support including divx, h.264 and iTunes plkus music files. Other specs include a 5 MP autofocus camera, GPS, 7.2 Mbps HSDPA, Wi-fi. stereo Bluetooth. Here is the video of the campaign:

Well done, don't you think?

Update: After watching it again I noticed an underlying message that may be a problematic one. The protagonist does not get a day's work done because of the phone and distractions. While I would not say it is the phone's fault, it is something that needs to be considered. Samsung's Galaxy phone series has become quite popular nowadays, and you may be interested in my review of the Galaxy Note II, a phone that I recently bought to assist me with my tasks as a webmaster.

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    1. jean said on October 7, 2009 at 1:44 pm

      Typically the kind of commercial you cannot understand the message til the end of the film… Exhaustingly mediocre.

      1. pierre said on October 7, 2009 at 4:34 pm

        So what would be the point to watch it?

    2. Dave said on October 8, 2009 at 2:38 am

      Hi, Martin. Did like the video, but can you tell me your source for the fact that teh Galaxy supports DivX video. I didn’t think it was supported, and that’s been a sticking point for me looking at getting one.

      1. Martin said on October 8, 2009 at 10:33 am

        Dave, most of the reviews say it does:

        1. Dave said on October 9, 2009 at 9:14 am

          Interesting… The Aus Samsung website has it listed with only H.263 and mpeg4:

          Are these different versions of this model? Or am I getting my format conventions confused?

        2. Martin said on October 9, 2009 at 9:27 am

          Dave maybe you should contact Samsung directly on the matter? Could be that they forgot to add the divx capability to the website or that the reviewers who say it can do divx misunderstood it.

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