There are only a few companies that seem to make use of the Internet and its new possibilities in their marketing campaigns like Samsung does. You may remember the viral marketing campaign for their new solid state drives where they gave 24 of their drives to computer geeks to see what they would do with that setup. The video that was created during that campaign became highly popular especially among users who are interested in technology or Solid State drives.
Samsung's latest campaign was again uploaded to Youtube. The video which is called a day in the life was produced by Samsung France to promote the Samsung Galaxy smartphone, a phone running Google's Android operating system.
The video is extremely well done. It shows a day in the life of the protagonist and how he uses the Samsung Galaxy phone during the day to accomplish tasks.
The Samsung Galaxy i7500 is an Android based phone that supports many audio and video formats that most other cell phones do not support including divx, h.264 and iTunes plkus music files. Other specs include a 5 MP autofocus camera, GPS, 7.2 Mbps HSDPA, Wi-fi. stereo Bluetooth. Here is the video of the campaign:
Well done, don't you think?
Update: After watching it again I noticed an underlying message that may be a problematic one. The protagonist does not get a day's work done because of the phone and distractions. While I would not say it is the phone's fault, it is something that needs to be considered. Samsung's Galaxy phone series has become quite popular nowadays, and you may be interested in my review of the Galaxy Note II, a phone that I recently bought to assist me with my tasks as a webmaster.
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Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.