Would the try & buy model work for games and movies?
I know you've all seen it, naughty people, you download a game for example, and the crack file says something like "Our cracker team does not support piracy, if you like the game, buy it".
So do you? I don't know about you guys, but while I was "coming of age" I probably wouldn't have bought stuff like this after I saw it, played it, but now that I am "coming of age" and I have income, this model would work for me.
There are two problems with movies and games alike, the first is that I think both are way overpriced (although games more so), the second, what if you try it and you don't like it? First of all, it's difficult to decide if you don't like a movie until you actually finish it. With games this is a bit easier, but the ending can make or break a flick completely.
In this case if you don't like the film you probably wouldn't buy it, although you did see it through to the end, so this is a bit unfair for the publisher. However, this would spur movie makers to make better stuff, since their income relies on people liking their stuff, at least more than it does now.
So do you think this business model would work? I think that it could in the long run. The problem is that many customers would consider this to a be a free ride, and wouldn't think about the future quality they may get from paying now. If combined with a lower price I think the demand would be very high and could be as lucrative, or even more so than the standard model, what do you say?Advertisement