The move was not easy at the beginning as we strive to have long term relationships with Internet advertising providers even if it means to miss opportunities. We did ran into some invoicing issues with Vibrant Media which definitely fueled the decision to move. We were contacted by one of Kontera’s business development managers who convinced us that Kontera would be able to monetize the website better which essentially meant more revenue for us.

We did not run blindly into this though as we have been burned quite a few times in the past by Internet advertising agencies who claimed to up the revenue but failed to deliver. Kontera was easy to setup on the blog as they provided access to a WordPress plugin. Took a couple of minutes to install and configure the plugin and everything was set to go. One of the differences between Kontera and Intellitxt is that the former allows to change the color of the links while the latter does not. Kontera managed to reach the same level of revenue that Intellitxt provided but managed to surpass that after the first week. We are now at about 150% of the Intellitxt revenue.

Every website on the other hand is different and performance can therefor vary quite a bit depending on your site’s niche, language and other factors.