Each of the four main areas consumer complaints, web bugs, privacy policies and affiliate analysis is divided into key findings, recommendations and methodology. They are complemented by an introduction and an analysis of the top 50 websites on the Internet.

Some interesting findings of the Internet privacy study reveal that Google is able to track users on 92 of the 100 most visited websites on the Internet and still 88% of a total of 393,829 analyzed distinct domains. The high percentage is a combination of services owned by Google including Google Analytics, Google Adsense and DoubleClick.

Microsoft was the company on the second place with an appearance on 60% on the top 100 websites followed by Omniture and Quantcast with 57%. A similar observation was made in the Privacy Policies analysis. All sites making up the top 50 sites of the Internet collect user data and at least 46 share that data with affiliates without disclosing who those affiliates are. The majority on the other hand claims to offer no access to the data to third parties which can be confusing for the user as affiliates are usually seen as third party from the user’s point of view.

The Internet privacy study draws a grim picture of the state of today’s online privacy.