ThisOneNext or TON if you please is an extension of the already popular What Should I Read Next site. Both sites are the brainchild of a group of people called Thoughtplay Ltd. The working of the site is simple. You type in the name of a book, music artist, or movie. The site asks you to confirm your selection and then proceeds to give you a small list of recommendations you can try out next.

How does this work? Well, the site produces its lists purely on the basis of something called collective taste. This means that when people input the book or movie you are searching for into their own favorites list, you get to see their choices. This means the more your movie is in someone’s list, the more recommendations you are provided with.

I typed in names of a few movies and books and was fairly impressed with the recommendations of the site. Another nice part of the site is that the recommended titles have links to Amazon, where you can purchase the movie you want to see. A small percentage of your purchase goes back to the site to help its running.

You can contribute to the site as well. Simply register with them and you can enter in your own favorites and help out other visitors to the site. Registration is free and only needs an email address.

Overall, the site is interesting and quite helpful when you are stuck with making a choice. I’d love to see how the site grows in future as I think the concept has great potential. Do you know of any similar sites? Do you agree with the recommendations? Let me know.

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