No matter which internet page you open this days you are guaranteed to find at least one article mentioning the Sony rootkit affair. Instead of providing you with the latest news on the case customer vs. Sony BMG I´d like to analyse an interesting aspect of it.
In the beginning, there was one guy, who found out about the rootkit software, analysed it in depth and wrote an entry in his blog named Mark’s Sysinternals Blog on a well frequented site. Then the ball got rolling, the news was copied and commented on other sites, big portals like slashdot.org and digg.com had articles that soon became the most popular ones for the day.

