Advanced tips are not that easy to come by and most websites running a Wordpress blog do not have them implemented. This article will list some options that center around the nofollow tag. Nofollow basically tells search engines like Google to not count the link vote that is usually being passed when linking on the Internet. Why is that beneficial? A website has a certain linking power. Each link that is pointing to internal and external resources gets a piece of that linking power. Not all pages should be treated equally however which is what this article is about. It makes for example no sense to pass linking power to internal pages that you do not want to link for, think of privacy policies, contact pages, login, log off or social bookmarking links.

Wordpress themes come with a surprising amount of links, the majority of which is not set to nofollow. Here are a few areas where you should consider placing the nofollow link tag in a Wordpress blog:

• The more (read more) tag. The page is already linked from the title of the post properly.
• Wordpress meta data
• Pages like Privacy Policies, Contact Us
• Social Bookmarking links

To add the nofollow link one would simply add the rel="nofollow"
tag to the link structure which is not a problem if the link is displayed in the source code of the theme, for example:

<a href="http://www.example.com/" rel="nofollow">Example Link</a>

There are however links (like the previously mentioned more tag) that cannot be manipulated in the theme source as the link is created by a php function.

Here is how you make the more tag in Wordpress nofollow:

• Open the file post-template.php in the wp-includes folder.
• Locate the following line beginning with:

  $output .= ‘ <a href="’. get_permalink()..

• Replace it with:

  $output .= ‘ <a href="’. get_permalink() . "#more-$id\" class=\"more-link\" rel=\"nofollow\">$more_link_text</a>";

• You basically add the rel=\"nofollow\" tag to the line

This ensures that all more tags will be nofollow from then on.

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Most search engines do not talk about SEO. This has lead to an incredible amount of SEO related content on the Internet which is usually a mix of experience, rumors, false assumptions and guesswork.

In a somewhat surprising move Google published the SEO Starter Guide on their website. The guide concentrates on onpage SEO and mentions offpage SEO only briefly. Experienced webmasters will not find anything revolutionary in the pdf document which is clearly aimed at webmasters who never came in contact with SEO articles before.

It’s a good read for those webmasters. One thing that’s done well in the SEO guide is the screenshots that are tied to Google search results to show the effects of certain elements on the website.

No secrets are revealed in the guide but since it is only 22 pages it might be a good read for just about anyone.

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Professional webmasters use search engine optimization software to check the search engine position of their keywords. Those software applications provide a history, comparison and access to hundreds of other information that can all be useful in determining why a website is ranking the way it is.

Low budget webmasters have to either rely on manual searches which is so time consuming that one could spend a whole day checking a few dozen keywords in the major search engines.

That’s where SERPs Finder comes into play. The basic SEO tool can check the search engine position of a given keyword in the major three search engines (Google, Yahoo and Windows Live).

It checks the first hundred results only for Google who like to temporarily ban an IP from their search engine if excessive use has been detected. The other two search engines are checked for the first 1000 results.

It is only possible to check the results in one search engine at a time. The user will be notified if the website is found in the results and the search engine position checker will load that search result’s page in the default browser.

SERP’s Finder is no tool for webmasters who want to check hundreds of keywords but it is great for small websites with only a few keywords.

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