Everybody Was Kung Fu Fighting

Martin Brinkmann — Thu, 06 Nov 2008 16:43:08 +0000

I’m sometimes amazed what companies do to promote their products in other parts of the world. The local advertisement agencies really seem to lack the esprit to produce advertisements that are fun to watch and that deliver a message. They always seem to go straight to the message and forget that viewers are usually bored by those ads.

I have spotted a Pepsi advertisement on Youtube that is airing in South-America only which has all the traits of an interesting fun to watch ad. Honestly, what can go wrong if you combine Kung Fu Fighting, Mini Me and Godzilla in an ad?

Interestingly enough that’s not all there is to be seen and done for the viewer. They did release a free browser widget for Nokia Mobile phones built by interactive design & marketing group AgencyNet that can be downloaded free of charge from a newly created website. Supported languages are Spanish, Portuguese and English. The Pepsimundo website itself is only in Spanish but easy enough to navigate.

How does this ad compare to the ads you usually see when turning on the television?

Update: The video has been deleted on YouTube, it is no longer available on the popular video hosting website. The account that has uploaded the video has been deleted as well. The video itself does not seem to be available as a copy on the site, which is often the case when a video goes down.

Here are related videos that you may enjoy. The first is a French Pepsi commercial.

A Dr. Pepper commercial featuring Godzilla.

Nike’s famous Ronaldinho commercial.

Please let me know if you find the original Pepsi Kung Fu commercial on the Internet, I’d like to embed the video again on the site.

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Everybody Was Kung Fu Fighting