It was noted for sometime now that the Pre could sync with the iTunes store based on a hack. And Apple did warn that it could be gone soon. Well they did and Pre owners found out that they could no longer sync with iTunes 8.2.1.

For those wondering, the problem that Apple had with the Pre’s syncing capabilities is the fact it tricked iTunes into thinking it was an iPod. When you connected the Pre to iTunes it would show up as “iPod” and according to the boys at Cupertino, this was unlawful. Apple made no bones about the update, calling Palm by name regarding the reason for the patch to the ever so popular music software.

Well it hasn’t been a good week and already Palm has answered Apple’s challenge. Just today I downloaded webOS version 1.1 and what would you know? iTunes tethering was back. Not only has Palm gone around Apple’s block they have specifically mentioned it as a reason for the update.

So of course everyone is asking what is going to happen next. First I gotta say that Palm has balls to be doing this, but on second their new CEO happens to be the former head of Apple’s iPod division so that could be a factor as to why they are so brazen. Jon probably knows exactly how to deal with Apple. And more importantly, since he was involved with iTunes and iPod for so long, knows all the dirty secrets about it.

I’m not sure what Apple is going to do now, because apparently Palm has made it clear that they are not going to go down without a fight. The only thing I could think of to permanently fix this problem would be for Apple to hard code software recognition into the iPod’s USB connector, and that could be too expensive. There other option is probably to try and sue Palm.

Either way, this is gearing up to be very interesting and its about bloody time. Never seen one of these in the gadget world before. So who are you rooting for? Care to say in the comments below?

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That said, there has been much talk about when the Mojo SDK would be released. Well earlier this week, Palm decided to finally bring it to the table. Mind you the Mojo SDK is still in beta but from what I have heard, read and tested myself, it will be offering some major features so come this September when Palm begins accepting applications for the App Catalog, those who have taken the early plunge will be able to make a buck or two.

Being a Pre owner myself I have to say that it has its goods and bads. Same thing applies to the SDK. One of the major things that will make the SDK so great is the fact that it uses common programming language that most programmers have some familiarity with (unlike that of the iPhone which uses Project C).

HTML and JavaScript are pretty basic stuff and with a little practice and help from the API it shouldn’t be too hard for web programmers to get used to the Palm Pre programming enviorment. But as I said it has its drawbacks. My major contention with the SDK to date is the fact that it lacks direct access to the core CPU. Basically this means that we won’t be seeing NFS Most Wanted on the Pre for anytime soon. I’m not saying that it should be an open fair, but this is reminding me just like Apple when they infamously said that “web apps would do just fine.” Needless to say they soon changed their mind and since then they have crossed the 1.5 billion download mark.

It seems like the same thing is gearing up to happen with Palm. The Pre is a powerful device and carries equal processing power as the iPhone 3GS. As I’ve said to many people, the only thing that is holding the Pre back is webOS 1.0.4. Don’t get me wrong, I’m in love with webOS, but its only in its first generation and still needs time to mature. Hopefully when ver1.1 comes out we will see many of these performance issues fixed.

One thing that people should take note is that even with the few apps available for the App Catalog, has crossed the 1 million download mark. That is for only 30 apps. My only fair is that Palm is shooting itself in the foot and will ultimately have to rethink its decision about not allowing access to the CPU of the Pre.

Last thoughts: for those who are interested in jumping into the mobile phone app business, there is lots of space. What platform should you develop for? Well as it stands it all depends on what you are aiming for. iFart apps, vibration apps and the multitude of nonsensical games are the iPhone’s strength (don’t get me wrong, developers make money off these), lifestyle apps are the Android’s strength. Blackberry can take a little of everything but you will be greatly limited with graphically intense apps. As for WinMo, it all depends. You do have WinMo phone that beat the Pre and iPhone in specs and speed, but those are far and free, so productivity and lifestyle apps are the main strengths of this platform. As for the Palm Pre that is yet to be decided, but I can safely say that most games (except for the Sudoku and Connect 4) are a no, no.

If you want to focus on a specific programming language, Project C will be the hardest to learn but Apple has a big developer community for their iPhone. Palm has the easiest platform to develop for and in close second is Android. Blackberry and WinMo come in third.

So what are your thoughts? Drop a comment below.

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Such is the case with the mobile smartphone application market. While it may seem odd to some, Apple wasn’t the first in the mobile app marketplace niche. The credit for this idea actually goes to Helio and their original Ocean. But where the Ocean lacked Apple built on and was able to claim the spot as the most successful smartphone application marketplace to date. This of course has led to many others copying their pattern in one form or another and while all the major players in the smartphone market have released their forms of application markets, albeit some are still beta, Microsoft is still left out of that bunch.

Recently, mobiFrance sat down with Audrey Zolghadr, Windows Mobile Product Manager for Microsoft’s French headquarters. While the interview went over quite a few things many of us already knew about Microsoft’s intentions to dominate the mobile marketplace once again, it did shed some light on a few factors that could really help Microsoft in their quest for this dominance.

Although the iPhone has passed Windows Mobile in recent months, (quarterly sales), Microsoft still remains in the top three in overall market share in the smartphone industry. As Audrey Zolghadr pointed out, Windows Mobile has over 20,000 apps currently available for the Windows Mobile OS. That said, Apple confirmed back in February of this year that after 7 months in the mobile application market it has over 20,000 apps available in the iTunes App Store. You might also remember that they recently crossed the 1 billion app download mark.

So how does that fit in with Windows Marketplace? Well for one, when the App Store launched back on July 11th 2008 it only had 500 apps that were approved. Audrey Zolghadr has confirmed that 600 will be available when Microsoft launches Windows Marketplace. It should be noted though that not all apps will appear to every Windows Mobile user. The apps shown on the marketplace will depend on certain things such as screen resolution etc.

But still Microsoft has an advantage here as they have more Windows Mobile phones circulating then Apple has iPhone’s. Since this is coming to an already established platform it shouldn’t be a surprise why analysts are expecting some pretty impressive numbers, and if the recent news about the Palm webOS App Catalog has taught us anything lately, people are app crazy no matter what is out there.
Given the new invigoration pumped into the Windows Mobile platform by partners such as HTC, Sony and more recently Samsung it is going to be interesting to see how this translates to the Marketplace success. Audrey Zolghadr acknowledges that themes, backgrounds etc. will be available for download VIA the Marketplace, so users will be able to change and customize the OS UI on the fly.

Zolghadr has also stated that the Windows Marketplace will be coming sometime this fall. She points out that Windows Mobile has been changed to Windows Phone and reflects the integration of all the different mobile services including MyPhone, Live (Messenger, Spaces, Hotmail etc) and of course Marketplace.

While I am yet to call this a success on the part of Redmond, it is going to be interesting to see what happens come this fall and next year as Windows Mobile (er… Windows Phone 7.0) is released in the coming year.

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