Most webmasters have the decency to cite their source when they write about a topic that they have encountered on another website which is a good and honest thing to do. Almost all of them on the other hand use anchor names like via or sitename to link back to the website which is probably helping a new blog that wants to establish a name for itself and might help experienced visitors identify the source by reading the name.

It is however not really helping the webmaster who is maintaining the source website.Most search engines (still) rely heavily on anchor names. What you do is you tell the search engines that the source is about via or the sitename but do not give the search engine a single hint as to what the article is really about.

Lets take one basic example. Ghacks writes a post about the latest Firefox update. A brand new story that has not reached the masses yet. Instead of linking to that story using via or ghacks webmasters would do me a much bigger favor by using anchor names like firefox, firefox 3 or firefox update because this would give my article more weight in the search engines.

I have therefor decided to link to other blogs that I cite in my articles properly from now on. The link will contain one major keyword (a keyword can be comprised of one or multiple words) that I have identified in the post on the other website. This will help the other website in their search engine rankings in the major search engines. I will furthermore contact webmasters who link to my articles and ask them if they would like to consider doing the same.

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