It has been a long time since I have last written about advertising opportunities. Mainly because of the lack of changes in the advertising setup here at Ghacks. Some things have changed in the last few months and I would like to kick of an advertising mini series with the article about Google’s Ad Planner, [...]
Protect your privacy from Google AdSense’s new behavioral ads
Google recently launched behavioral targeted ads for AdSense. This means AdSense displays adverts not only on the context of the webpage, but on the context of your browsing history. The aim is to provide more relevant and efficient adverts, but tracking cookies being used across hundreds of thousands of websites raises obvious privacy issues, as [...]
Google Adsense Enables Font Selection
Normal Google Adsense users – those that do not have the status of a premium publisher – have always been at a severe disadvantage when customizing Adsense units. One of the major points of criticism over the year was the inability to change the default font mix that Google used to display Adsense units. You [...]
If Google Went Down What Would You Do?
Most Internet users rely heavily on Google. They use Google to search, Google Mail for emails, Google Reader for feed reading, Google Adsense or Adwords in their business and various other Google services. That got me thinking about the consequences of a Google downtime. What would you do if Google went down completely for a [...]
Analyze Google Adsense statistics
Google Adsense offers webmasters a quick way to monetize their website without really thinking about niches and affiliates that work for your website. While the Adsense website offers a quick way of analyzing your revenue and some filters it does not really shine when it comes to generating reports that webmasters can use to analyze the revenue.
New Adsense Clickzone consequences
Google changed the clickzones of their Adsense ad units and most webmasters are reporting decreases in their ad unit click through rate and revenue. Many have seen a decrease between 1-2% in click through rate which reduced the earnings by a figure between 30-70%.
Google Adsense Tips and Change Announcement
A list of tips was published at the official Google Adsense blog Inside Adsense which should help maximize revenue potential. The tips are to turn custom channels into ad placements which will highlight parts of your website to advertisers, to enable text and image ads on your website and to use the 300×250 medium rectangle because many advertisers use this specifically when creating rich media ads.
