Everyone should however notice that most of the full movies and tv episodes are only available to US viewers. Pretty much everyone else will see a grayed out inactive Watch It button on the movie pages which could be confusing for some users who might believe that they could watch the movie but are missing something, for example a user account at IMDb.

The main reason for this move is that most content comes from other streaming media services like Hulu which are also only available to US viewers or those who know how to use a VPN to view the contents.

There seems to have been some recent changes as well which are great for all users. Trailers and clips of movies are now prominently displayed on the right side and everyone can watch them without restrictions. That’s an interesting feature for many users who used to visit the Apple Trailers website to see the latest movie trailers.