We all know that eBay has an affiliate program that rewards you if you drive traffic to their site that either signs up with eBay or purchases articles. The more articles they buy the higher your provision. Shoemoney decided to create a community of webmasters that would all use one “connection” to eBay to get the highest possible payouts. This means that all sales from all webmasters count towards the payout rate. Take a look at the examples below to see what I mean.

If you work on your own and get 5 users to sign up for eBay and use the system actively you earn $60. If you would use Auction Ads you could earn up to $22 per sign up because the sign ups from all other webmasters that use Auction Ads may get everyone in a tier level that has higher payouts.

The same effect holds true if referred users buy items on eBay. If your referred users buy items for $500 in total you get 50% of the earnings that eBay made from the sales. The combined force at Auction Ads could very well earn up to 65% of that amount.

That was the theory behind Auction Ads. The basic principle should also be clear. You display ads on your website that show auctions that are currently running at eBay. If a user clicks on the link he gets redirected to eBay where he could purchase the item or bid on it. If he buys it, either immediately or after the auction runs out, you get a share of the revenue that eBay made from the auction.

You are free to display auctions with keywords that you think would fit nicely into your theme. If you have a site about music you could create keywords for bands, albums, collections or merchandise and see how this would work out. It is possible to exclude items as well. Let us say you only want to sell hdtv TVs. If you perform the search for hdtv TVs you will soon see that there are lots of cables appearing which would also be shown on your website. If you use the keyword “hdtv -cable” you would only display hdtv links and none with cables for hdtv TVs.

You can choose between several ad forms which are mostly known from Adsense. Rectangles, banners, leaderboard and skyscrapers are all there and can be used. Takes a little bit of experimenting before you know which one works best for your website. It is also possible to change the appearance of the ads. I would suggest not to blend them because you do not get paid for clicks but only for purchases from those users. Does not make much sense to blend the ads perfectly and get lots of click throughs but no revenue at all because the users did not want to go there.

You can run Auction Ads and Adsense on the same pages which is another good feature. I think Auction Ads work best with blogs and websites that deal with products that one can buy on eBay.

Are you already using Auction Ads ? How is it working out for you ?

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