The youtube brand will remain, it will continue to operate from San Bruno, California and no Youtube employees will loose they jobs. The big question is of course why Google made the purchase at this point in time. Google Video was not as successful as they hoped and buying the number one video site on the web looked like an obvious step to improve their rankings.

If you can’t do it yourself buy the ones who can and use their knowledge. I would be very surprised if Google video would not be merged into youtube in the process, there is obviously no need for two video sites in Google’s portfolio.

So, what is most likely to happen in the long run ? we heard rumors about Google video ads and youtube would be an ideal candidate for this kind of ads. I think that we will see some sort of ads in the long run on youtube, maybe before the original video is shown just like sites as gamespot.com or gametrailers.com do it for some time.

What is your opinion on this ? Is it a good move, a bold move, a stupid one ? Let me know.