While many will argue about Microsoft’s first attempt at getting into the ad business, one thing is for certain, using Seinfeld for the ads got people talking. Marketing 101: your ad doesn’t have to be relevant to your product for it to be effective, just ask Geico, Anheuser Busch. Microsoft followed that up with the “I’m a PC ad” which had moderate success, but nothing got people talking as much as the “Laptop Hunters” ads which hit Apple right where it hurt: price!

And according to Microsoft the ads have been doing so well that they’ve gotten calls from Apples legal department. Microsoft has been playing their cards very well. In all their ads nothing has been mentioned about the OS (which currently is Vista), instead they have poke fun at Apple’s pricing, limited variety and of course the whole idea that Apple computers are more powerful than PC’s.

But advertisement is not all, Microsoft has also been courting the love of the tech world with their forthcoming Windows 7 OS which as the name suggests is the 7th installment of their ever so popular Windows OS. I have been surprised to see so many blogs and magazines who just a few months ago cussed the hell out of Vista are now talking about how Windows 7 rivals that of Snow Leopard. Don’t get me wrong, Windows 7 is an awesome piece of software (that is what I am writing this post on), but to be frank, (just like Snow Leopard), it’s nothing more than a glorified Service Pack.

Other PR stunts that Redmond has pulled include Microsoft’s new online store as well as a revamped head of operations. If that wasn’t enough, Microsoft has now decided to launch its own set of stores that, yes, will be popping up near Apple stores all over the world. When I first heard the idea, I was like an entire store that’s ells Windows 7? But then it hit me that we’re not dealing with stores that are catering specifically to Windows, but Microsoft as a company.

Remember that Redmond not only has Windows but Office and if the latest ads about the 1020 version of Office say anything, Microsoft is planning something big. But they just don’t stop there, on the list is Xbox and Zune and of course their venerable Windows Mobile OS.

I’m not saying this will knock Apple out of the park, but after talking to a few Best Buy and worse Wal-Mart employees I can safely say that Microsoft is doing themselves a favor by taking it out of the hands of the incompetent.

Last but not least, Zune is getting its first major update since the system was released. Again I’m not gonna talk too early but if the preview of the new Zune’s have said anything, it’s the fact that they’re finally taking their game high-tech.
Taking any of these aspects by themselves doesn’t say much, but put together and you can see the working of a stellar PR team and of course the billions Microsoft has lying around just itching to use. So as it seems Redmond will be around for a little while longer, and let’s be honest, you wouldn’t mind using a “Surface” at one of those new Microsoft stores now would you, I know I wouldn’t!

This was basically the termination of my account at that provider and I decided to read the terms of service thoroughly from that time on. Today I read about Verizon’s Unlimited Data Plan which has a download limit of 5 Gigabytes and restrictions in place that forbid many internet activities such as downloading and streaming movies, p2p or web camera posts. So, the biggest question I’m asking myself now is what exactly is unlimited in the unlimited data plan from Verizon? It is obviously not the data, so what is it? What justifies the name?

I was not able to find an explanation for the term unlimited in Verizons unlimited data plan. It is pretty obvious that there is an inflation with terms like unlimited and flatrate. Many companies use it to lure customers who think that they get the real meaning of the word and not just a way of making more money by fooling the customers.

Back to Verizon, I really like the following sentence in their terms of service agreement:

Anyone using more than 5 GB per line in a given month is presumed to be using the service in a manner prohibited above, and we reserve the right to immediately terminate the service of any such person without notice

So, all rights to the company, none to the customer. Would you really work with such a company?