The Rubicon Project is yet another service like Pubmatic that tries to optimize your ad inventory on your website. They do this by testing different kinds of ads from different advertising companies in the ad spots on your website which has the result that ads generating maximum profits are displayed after a while.

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I got several emails the last days asking me about tips on how to start a blog or improve an already established blog which in the end led to the post that I’m currently writing. I sometimes hear the argument that it does not make sense to start a blog because there are so many blogs out there that already cover all topics that one can write about.

While this is definitely not true for all topics you will face serious difficulties if you want to create just another gadget or technology blog unless you can provide something that the other blogs can’t. While it will probably not be worthwhile to just copy and paste what established sites like Gizmodo or Engadget write it could be worthwhile to write about the same topics from a different point of view.

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