You can try the following two methods to join the irc server. The first would be to use a java client running on the site that gives out the beta keys. Just head over to worldofwar and the chat will try to auto connect to the server. The second method would be to either use the chatzilla add-on for firefox or a regular client for irc like mirc.

You will have to do the following if you choose the latter methods or the auto connect fails. Type in the following command and hit enter:

• /server irc.incgamers.com

Once connected you have to enter the channel where the contest takes place:

• /join #wow

Sometimes you get a message that your nickname is in use, to change your nickname type

• /nick anothername

The last command that makes you join the contest would be:

• /msg bc enter

Substitute with your email, with your wow account name and select either US or EU depending where you play the game.

You do not have to be present after you have done this few steps, just stay connected and hope that you are chosen by the channel bot.

The server seems to be flooding with people at the moment, I had troubles connecting, just try again if that happens to you. You will eventually make it. Remember the contest runs for 5 days.

Link to the contest announcement