The Rubicon Project is yet another service like Pubmatic that tries to optimize your ad inventory on your website. They do this by testing different kinds of ads from different advertising companies in the ad spots on your website which has the result that ads generating maximum profits are displayed after a while.

Categories: Revenue Sources

Google changed the clickzones of their Adsense ad units and most webmasters are reporting decreases in their ad unit click through rate and revenue. Many have seen a decrease between 1-2% in click through rate which reduced the earnings by a figure between 30-70%.

Categories: Adsense, Revenue Sources

Pandora streams music over the internet which is related to a artist or song that you have entered at the beginning. The service is great to find new artists that make a similar kind of music than artists that you like to listen to. The service was completely free until now.

Categories: The Web

Ingame advertising will become more common in the next years. One of the first games that makes extensive use of ingame advertisement is EA Games Battlefield 2142. Once connected to the server it displays ads in the game that are displayed by a calculation of variables like your geolocation or time you did spend looking at an ad.

Categories: Entertainment, Games