Most websites have tracking system installed. Some internal to analyze and create visitor statistics and many external by embedding advertisement and external website tracking tools in the code. Many users are not aware of these trackers and even fewer know what the individual trackers do and do not do.
That’s where Tracker Watcher comes into play. [...]
Display Website Tracker Information
Firephorm – the anti-phorm Firefox extension
We have covered Phorm before at Ghacks. It is a very scary cooperation between several Internet Service Providers and advertising companies. The Internet Service Providers install tracking cookies on user systems and create a unique profile for each user which is then used by the advertising agencies to display targeted advertisement to the user. Especially [...]
Remove Elements Permanently From A Website
RIP – Remove It Permanently – is a Firefox add-on that adds options to remove elements on websites permanently. Elements can be pretty much anything from headers, images, advertisement, forms to flash content. Want Google without the Google logo? Digg without advertisement and user comments? RIP can do that for you and much more.
Two [...]
Optimize your Adblock Plus Filter List
Adblock Plus is probably one of the most popular Firefox extensions of all time. It blocks almost any advertisement on the Internet and is highly effective. Users can add filters to Adblock Plus that whitelist those websites which means that ads on those websites will be shown. This is excellent for webmasters who want to make sure that their websites are displaying the correct ads and visitors who want to give something back to a website that they really like.
Adobe PDF Ads
Am I the only one that is thinking that putting Ads into Adobe PDF documents is not going to be that successful ? Putting contextual ads next to content in PDF documents is going to fail and here is why. Users are not used to ads in documents like PDF or Doc and they will have a hard time convincing users and advertisers to try this new ad form.
The Rubicon Project
The Rubicon Project is yet another service like Pubmatic that tries to optimize your ad inventory on your website. They do this by testing different kinds of ads from different advertising companies in the ad spots on your website which has the result that ads generating maximum profits are displayed after a while.
New Adsense Clickzone consequences
Google changed the clickzones of their Adsense ad units and most webmasters are reporting decreases in their ad unit click through rate and revenue. Many have seen a decrease between 1-2% in click through rate which reduced the earnings by a figure between 30-70%.
