I’m currently testing a Wordpress plugin that I always wanted to test but never had the opportunity to do it. It’s the Who Sees Ads plugin which allows the administrator to define rules on who is seeing ads on the website and who is not. I figured that regular readers would not click on ads [...]

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Google changed the clickzones of their Adsense ad units and most webmasters are reporting decreases in their ad unit click through rate and revenue. Many have seen a decrease between 1-2% in click through rate which reduced the earnings by a figure between 30-70%.

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If you ask ten webmasters about the best Adsense unit that is offered at the moment, the best color scheme for that unit and best location you would get ten different answers. There is no absolute truth, no way to setup Adsense that will earn you the most. It depends on so many factors that it is difficulty to give general tips.

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