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Google Adsense Enables Font Selection

Martin Brinkmann — Fri, 20 Feb 2009 16:11:26 +0000

Normal Google Adsense users – those that do not have the status of a premium publisher – have always been at a severe disadvantage when customizing Adsense units. One of the major points of criticism over the year was the inability to change the default font mix that Google used to display Adsense units. You could find some tricks on the Internet to analyze the Adsense code and find out about the fonts used but you would soon be left with a choice as the size and font face differed depending on the ad unit and even on the number of ads that have been displayed in that unit.

The Inside Adsense blog made an announcement today that changes this restriction. Adsense users can now switch from the default Google Adsense font selection to either Arial, Verdana or Times. This makes it easier to use the same font for the display of Adsense units that is being used on the rest of the website. It is most likely that using the same font to display the Adsense unit and the content on the website will yield higher revenue.

It is probably a good idea to test all three new font combinations on the website to find the one with the best results. Fonts can be changed for single ad units or globally in the Adsense account. A click on the My Account link in the top menu and a selection of Ad Display Preference will open the menu where the font setting can be edited globally. Individual ad units can be changed by clicking on Adsense Setup > Manage Ads > Edit Ad Settings.

Being able to change the default font face is definitely a step in the right direction. Premium publishers have still an advantage as they can change the font size and other settings as well which are still locked for non-premium users.

Allowed sites now available for Adsense Webmasters

Martin Brinkmann — Tue, 04 Sep 2007 17:45:53 +0000

Until now it was possible to use the public id of any Adsense webmaster and place it on bogus sites to get the account of that webmaster banned. The public id is visible when someone views the source code of a website that uses Google Adsense ads for monetization. It is a simple copy and paste process to embed another webmaster’s Adsense ads on unrelated websites.

Webmasters who investigate their account ban may stumble upon sites that display advertisement with their Adsense ID embedded. Bad neighborhood sites, or sites in breach with the Adsense TOS could have led to the ban of the account. It was highly difficulty to prove to Google that particular websites were not related to the Adsense account.

Webmasters asked Google to implement the feature for a long time and finally Google decided to add it. The Adsense Setup tab of the Adsense account has a new tab called Allowed Sites. You have the option to add all of the sites that are your own and have the Google Adsense code implemented.

Ads will still show if they are implemented on a site that is not in the list but will not generate revenue. The problem that I see here is that it is not possible to get a list of sites that you probably missed when adding them. You could accidentally block one of your own sites if you are not careful with the feature. This should not be a problem for webmasters with one or two sites that use Adsense, but webmasters with dozens or hundreds of sites could easily forget to add one to the allowed sites listing.

I’m also not sure about cached pages and proxies which could turn out to be problematic if many of your visitors use proxies to connect to your sites.

Will you be using the new feature ?