Many users are still unaware of the dangers that phishing could mean for their life’s. They might now that hackers try to lure unsuspecting users to fake websites hoping that their victims would try to supply login information, credit card details or social security numbers while trying to use the service. Those users already have difficulties identifying those first generation phishing websites that undoubtedly look and feel more professional with every passing day.
Anti-Phishing toolbars and implementations in the major browsers are useful but can, as you will see, give the user a false sense of security. This can be attributed to the fact that databases that contain the information are not updated in real time. Someone has to report a phishing website before it will be added to the database, it would be more than difficulty to create a automatic solution for this problem.