For many large web sites, advertising comes from deals with individual companies, as well as from major agencies. But, most sites fall into the low-end of the market, and rely on services such as AdSense, which Google provides to supply contextual, auto-generated advertising, in the form of both links and banners.
Customers can visit the dashboard-style homepage to check on performance, which is broken down by ad units, clicks, page views and more.
Now the search giant is, not for the first time, redesigning that homepage, which it terms as a more modern design, with additional information available without a lot of clicking around.
The new design, which for the moment is opt-in, still displays the info you are used to -- estimated earnings for today, yesterday and this month are all pictured across the top of the page, along with last month's total.
Note: You can opt-out, at least for now, again if you do not like what you are seeing.
However, now you can view a lot more right from the home screen, without extra clicking or searching. Displayed just below these traditional stats is the "scorecard", which was previously off to the right side. This tells webmasters how the site performs, from Google's point of view. Below this is current daily page views and RPM ("page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000", according to Google).
The new page also displays your top channels, which divides up the various ad units your site runs. Top sites is also right here on the homepage, for those who are running more than one. Finally, top platforms and countries are displayed. The former lets you know if visitors are coming from actual computers or from mobile devices, while the latter simply gives an indication of the locations of your visitors.
The new interface is opt-in, for now, but that is frequently a precursor of Google forcing it upon users. In this case, however, the company seems to have made genuine improvements. The new look is much more efficient, placing a wider variety of information in one location, making it easier for customers to get a quick glance at the data.