SEO is all about increasing the visibility of a website on the Internet. This is done through various means like link building or optimizing on-page elements. It is important to keep a record of everything that is done on and off the site, and to check results regularly. And while it is perfectly possible to do all that manually, it is usually a lot faster and easier to use software for that purpose. Software can aid the webmaster in numerous ways. From automatically checking rankings for targeted keywords to auditing websites, doing research on the competition or keeping track of link building efforts.
SEO PowerSuite is a collection of four tools that aid you in those tasks. The suite consists of the following four tools:
- Rank Tracker for tracking search engine rankings
- LinkAssistant for link management and campaigns
- SEO SpyGlass for backlink and competitor research
- WebSite Auditor for onpage optimizations of a web page
All tools are available separately or bundled in the SEO PowerSuite. Lets take a closer look at each individual tool.
Rank Tracker
Tracking ranks in search engines such as Google, Bing, Yahoo or Ask is one of the most important tasks of a webmaster as it is one of the ways to determine the success or failure of optimizations. It is also used as a way to monitor rankings to react immediately if big changes (usually drops) are noticed.
Rank Tracker is profile driven. Each profile consists of a domain name and up to five competing domain names that you want ranks tracked for.
All major and many minor search engines can be selected to be monitored. Most users will probably stick to the big three Google, Bing and Yahoo, but hundreds more are available for selection.
Rank Tracker keeps record of rankings over time, and displays them as a graph in the main interface. It does not end here though. Webmasters can not only monitor rankings but also the visits (pulled from Google, requires a Google Adwords account set up), KEI (an indicator of a keyword’s competitiveness) and Keyword suggestions (to get new keyword ideas).
The extensive options allow lots of customization. One of the most important ones is the ability to add proxy servers to the program. You may know that some search engines – like Google – display different rankings based on location (and several other factors). Proxies can also help to avoid being temporarily blocked from the search engines which can happen if you make to many requests in a set amount of time.
Search engine API keys can be added in the options as well which limits the maximum number of lookups you can do but makes sure on the other hand that you won’t be temporarily blocked.
A scheduler is available to run ranking checks automatically. Export options are available, which can be handy to process data in other applications or as a means to send reports to clients.
Seo SpyGlass
Seo SpyGlass has two main purposes. It can be used to find new pages that you could try and get backlinks from for your project, and to analyze a site’s backlink structure.
Regardless of the method, you end up with a list of backlinks that you can process further to retrieve data such as PR, Alexa traffic rank, IP address, anchor texts, or the link source (e.g. forums, directories or blogs), and the strength of each individual backlink. A competitors analysis furthermore reveals information about a site’s backlink profile. The information presented here can give you insight about link building strategies and the overall strength of the competitors site.
The program can be quite useful for a number of purposes. You can for instance sort the backlinks found by Pagerank or Alexa rank to find links with a lot of linking power (you still need to contact the site owners, register an account or do other things to get a backlink from the site pointing to yours).
You could also try and replicate your competitors link structure. Sites that link to your competitors website may also be willing to link to yours.
Website Auditor
Before you start looking at external means to improve your site’s ranking in the search engines, you may want to make sure that the site’s on-page factors are optimized as well. On-page factors like the title, headings, links or other HTML elements can have an impact on the rankings of a site in the search engines.
Website Auditor can analyze factors for a single page or multiple pages of the same domain. It first checks for available pages linked from the selected root domain before it offers to run the analysis for each page. Analysis includes checking for HTML and CSS validation errors, total links on the page, a page’s title, meta description and keywords, and a page’s PR. The program furthermore keeps tracks of broken links, monitors domain statistics (Alexa rank, DMOZ or Yahoo directory listing, Compete rank, Google Pagerank), Social Activity, overall PR distribution and link statistics (do follow, no follow).
Links are displayed in a table like structure which makes the data very accessible. Reports can be generated at anytime, which is useful if you do the analysis for a client.
Webpage reports can be generated which highlight missing page elements, errors or other factors that can influence a page’s ranking in the search engines.
Link Assistant
Keeping track of link building efforts can be a time consuming task. You can theoretically use an Excel spreadsheet for that, but that would mean updating it regularly. Plus, it is not really practicable for large link building projects.
Link Assistant helps you manage and track your link building campaigns. The tool can search for prospective link partners based on select factors. It tries to extract a contact email address from the pages to make emailing webmasters easier.
The program supports email templates that you can use or create to customize link proposal messages. A build in email client makes sure that you can handle everything from within the software.
It is usually a good idea to create a custom email address for use in the program to make sure that you catch only related emails in the application.
Verdict
All four tools ship with everything that one would need to get started. They all support proxies, can all be used to generate report for clients or your own, and come with an impressive feature set ideal for experience webmasters who want professional tools for the job.
Free limited versions of all tools are available as well. They usually limit the number of results that you can retrieve or manage.
Giveaway
We have two licenses for each tool to give away today. Please leave a comment below for a chance to win a license. You may add which tools you are most interested in.
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Great program. Is very good.
I’m learning webpage programming and SEO so I think this tools would let me make a lot of experimentation. I’m in, thanks.
I really enjoyed the article and I subscribed to all of your subscriptions
Thanks for the keeping us informed!!!!!!
Regards, Joe
Wow! I am interested in SpyGlass and RankTracker mostly but others are pretty useful too! Thank you.
Tools are boring and not intuitive. Everything you need is SEOmoz tools and not this pure excuse for SEO tools. Thats all.
WOW
It is great suite
Thanks
Great program. Thanks for the keeping us informed!I’m in, thanks
I’m webmaster for a small non-profit and am most interested in LinkAssistant & Website Auditor.
Thanks for the opportunity!
My site rankings have been failing miserably of late and I’ve been paying a lot more attention to SEO. this would be a great win!
TNX, ghacks, for the chance!
Merry Christmas!
Richard
Thanks for doing this! I’d definitely check any of their products…
Oh… yeah! It should be nice! Pls… take me into accont! Cheers,
Lello.
I’ll like a license and my order of preferences is
1. Rank Tracker
2. Website Auditor
3. SEO SpyGlass
4. Assistant
Thank you for this giveaway,
I just begin my first blog..
Would like to have a SpyGlass licence??
Thank you
This looks like an excellent toolset for SEO. Count me in for this giveaway. Thanks.
Sounds interesting, would love to try it.
I have been trying to rank my site higher and higher on Google, and would love to try the Rank Tracker software. I am a big fan of graphs and I feel this would be wonderful to know week-to-week on how I’m doing.
Thanks Martin
I would be willing to tweet your links 9 times a day for 9 days with a direct link back to your site,post in linkedin every day for 9 days and post on facebook 3 time a day for 9 days this will take us down to the end of 2011 and give us a chance to get some more followers.
Nothing is Free so instead of asking for a hand out I will help you get more people following you,like a gift to you even if I don’t win your give away..
Information on your blog/news letter is over the top stuff,excellent content always something very cool?Not to techie yet solid enough to appeal to the tech group.
I am able to follow/understand most of what your writing about since I am of limited tech back ground it has to be easy to understand.
The software your offering is all good stuff given a choice I would like one of each.
Warmest regards
Pete kici
You have put up exhaustive reviews of the tool, which are sure a great help. Thanks a lot for your hard work! As for the giveaway, I’d be interested in LinkAssistant and SEO SpyGlass as their functionality will definitely come in handy for the SEO campaign of our corporate website. Please do let me know if I win :-)
Its GREAT tools
thank for giveaway
I would like to have all
count me in
Nice giveaway..interested in spy glass tools!
Hi, please count me in. I most interested in WebSite Auditor.
Thanks
Merry Christmas, Its great to see you spreading the Christmas cheer by giving away such a great tool.
These tools are really helpful and handy when it comes to SEO. I’m interested in SEO SpyGlass.
I would love a license for Rank Tracker and Link Assistant – SEO Spyglass would also be good for a friend of mine as a XMAS present who does SEO as a job!
count me in
Count me in.
Thank u.
I am a web developer. my clients often ask for SEO. I need this software.
Hello Martin – I would love to be considered for the Website Auditor application. Thanks so much, and happy holidays!
I would love to win one of these! I use the free version and find it very helpful.
Thanks
seo is always interesting to do and give a new challenge when the keywords target target has high competition. Tools like this to be ideal for everyone who is struggling to understand SEO, even though a novice user.