SEO is all about increasing the visibility of a website on the Internet. This is done through various means like link building or optimizing on-page elements. It is important to keep a record of everything that is done on and off the site, and to check results regularly. And while it is perfectly possible to do all that manually, it is usually a lot faster and easier to use software for that purpose. Software can aid the webmaster in numerous ways. From automatically checking rankings for targeted keywords to auditing websites, doing research on the competition or keeping track of link building efforts.
SEO PowerSuite is a collection of four tools that aid you in those tasks. The suite consists of the following four tools:
- Rank Tracker for tracking search engine rankings
- LinkAssistant for link management and campaigns
- SEO SpyGlass for backlink and competitor research
- WebSite Auditor for onpage optimizations of a web page
All tools are available separately or bundled in the SEO PowerSuite. Lets take a closer look at each individual tool.
Rank Tracker
Tracking ranks in search engines such as Google, Bing, Yahoo or Ask is one of the most important tasks of a webmaster as it is one of the ways to determine the success or failure of optimizations. It is also used as a way to monitor rankings to react immediately if big changes (usually drops) are noticed.
Rank Tracker is profile driven. Each profile consists of a domain name and up to five competing domain names that you want ranks tracked for.
All major and many minor search engines can be selected to be monitored. Most users will probably stick to the big three Google, Bing and Yahoo, but hundreds more are available for selection.
Rank Tracker keeps record of rankings over time, and displays them as a graph in the main interface. It does not end here though. Webmasters can not only monitor rankings but also the visits (pulled from Google, requires a Google Adwords account set up), KEI (an indicator of a keyword’s competitiveness) and Keyword suggestions (to get new keyword ideas).
The extensive options allow lots of customization. One of the most important ones is the ability to add proxy servers to the program. You may know that some search engines – like Google – display different rankings based on location (and several other factors). Proxies can also help to avoid being temporarily blocked from the search engines which can happen if you make to many requests in a set amount of time.
Search engine API keys can be added in the options as well which limits the maximum number of lookups you can do but makes sure on the other hand that you won’t be temporarily blocked.
A scheduler is available to run ranking checks automatically. Export options are available, which can be handy to process data in other applications or as a means to send reports to clients.
Seo SpyGlass
Seo SpyGlass has two main purposes. It can be used to find new pages that you could try and get backlinks from for your project, and to analyze a site’s backlink structure.
Regardless of the method, you end up with a list of backlinks that you can process further to retrieve data such as PR, Alexa traffic rank, IP address, anchor texts, or the link source (e.g. forums, directories or blogs), and the strength of each individual backlink. A competitors analysis furthermore reveals information about a site’s backlink profile. The information presented here can give you insight about link building strategies and the overall strength of the competitors site.
The program can be quite useful for a number of purposes. You can for instance sort the backlinks found by Pagerank or Alexa rank to find links with a lot of linking power (you still need to contact the site owners, register an account or do other things to get a backlink from the site pointing to yours).
You could also try and replicate your competitors link structure. Sites that link to your competitors website may also be willing to link to yours.
Website Auditor
Before you start looking at external means to improve your site’s ranking in the search engines, you may want to make sure that the site’s on-page factors are optimized as well. On-page factors like the title, headings, links or other HTML elements can have an impact on the rankings of a site in the search engines.
Website Auditor can analyze factors for a single page or multiple pages of the same domain. It first checks for available pages linked from the selected root domain before it offers to run the analysis for each page. Analysis includes checking for HTML and CSS validation errors, total links on the page, a page’s title, meta description and keywords, and a page’s PR. The program furthermore keeps tracks of broken links, monitors domain statistics (Alexa rank, DMOZ or Yahoo directory listing, Compete rank, Google Pagerank), Social Activity, overall PR distribution and link statistics (do follow, no follow).
Links are displayed in a table like structure which makes the data very accessible. Reports can be generated at anytime, which is useful if you do the analysis for a client.
Webpage reports can be generated which highlight missing page elements, errors or other factors that can influence a page’s ranking in the search engines.
Link Assistant
Keeping track of link building efforts can be a time consuming task. You can theoretically use an Excel spreadsheet for that, but that would mean updating it regularly. Plus, it is not really practicable for large link building projects.
Link Assistant helps you manage and track your link building campaigns. The tool can search for prospective link partners based on select factors. It tries to extract a contact email address from the pages to make emailing webmasters easier.
The program supports email templates that you can use or create to customize link proposal messages. A build in email client makes sure that you can handle everything from within the software.
It is usually a good idea to create a custom email address for use in the program to make sure that you catch only related emails in the application.
Verdict
All four tools ship with everything that one would need to get started. They all support proxies, can all be used to generate report for clients or your own, and come with an impressive feature set ideal for experience webmasters who want professional tools for the job.
Free limited versions of all tools are available as well. They usually limit the number of results that you can retrieve or manage.
Giveaway
We have two licenses for each tool to give away today. Please leave a comment below for a chance to win a license. You may add which tools you are most interested in.
Related Articles:
360Amigo System Speedup Review And Giveaway [Ghacks Christmas Giveaway]Bulk Image Downloader Review And Giveaway [Ghacks Christmas Giveaway]
Returnil System Safe Pro Review And Giveaway [Ghacks Christmas Giveaway]
TuneUp Utilities 2011 Review And Giveaway [Ghacks Christmas Giveaway]
Audials One Review And Giveaway [Ghacks Christmas Giveaway]
Enjoyed the article?: Then sign-up for our free newsletter or RSS feed to kick off your day with the latest technology news and tips, or share the article with your friends and contacts on Facebook, Twitter or Google+ using the icons below.
I’m interested on web site auditor….Thanks for review, very interested.
I was just searching for good SEO tools, my website is falling and falling on Google…
Interested on SpyGlass, always curious where are the backlinks from
I’d be interested in Rank Tracker. Thanks.
Very nice gift today what I really need ;-)
WOW
It is great suite
Thanks
Martin, count me in for this giveaway!
I’m beginning as a freelancer in Portugal and this tool would be extremely helpful for my consulting activities, specially SpyGlass and WebSite Auditor
I’ve already read some good reviews of SpyGlass and now I want to own a license.
hope to win!!!
all the best for gHacks and its readers!
Marry Christmas!
Some friends of mine said they are great tools.
Haven’t had time to check up on reviews of this until i read this.
Even though my website is pretty much .. no users online haha.
It still would be interested to try it out once its back in active state.
I’d be interested in Rank Tracker. Thanks.
SEO PowerSuite is perfect for promoting my new site. Please count me in thanks.
I would be interested in exploring this suite of tools. Thanks for the offer!
Please count me in. Would very much like Website Auditor and if possible Spyglass
Great offer! Count me!
I’m in….
I would most like either Website Auditor or Link Assistant, but all of the tools provide excellent value.
Thanks to Ghacks for the opportunity to win such great software.
Thank please count me in!
I would love to have this software to keep track of who is visiting my site. I have a flag counter but it is not that accurate and only shows new visitors and not return visitors. I try to keep on top of who and what countries are visiting so that I can make sure my site translates well into the visitors language.
This would be a great program to have, please count me in for this giveaway
oh my goodness. i really could use this for my site. Please pick me!
This sounds like an awesome tool for every webmaster… I’d love to give it an honest trial – I may even look for a “trial” in the meanwhile. Thank you for allowing this opportunity – and a big Thank You to the companies that contributed to your Holiday Giveaways.
great review.. plesae sendme a copy
I used the free version and I must say it a superb software. All the tool is a must but I always use SEO Spyglass and Ranktracker. I hope I could win this wonderful software.
Thanks for the giveaway!
I would like to have one for my niche site . ! This tools look very useful for me.
never thought out of Google WebMaster. This is really great tool. i have downloaded free version. Hope the best.
Please put me in the draw for a license for SEO PowerSuite. Thanks.
count me in.
Thanks!
I have been doing SEO manually – the “old-fashioned way” of change and wait…..
I knew that there was an easier way. Winning this tool would really help my business!
Hey from Israel,
Great gift for the first day of CHANUKA
Thanks
Miki Sever
I’m really interested in the SEO spyglass program because yahoo got rid of site explorer which told me how many inbound links a website has. I’ve used the free version of SEO Powersuite and would love the paid version because of the limitations. The rank checker looks promising but you can’t use a proxy while checking rankings or they will be off due to which datacenter that proxy hits. I did notice that the rank checker with seo powersuite has a human emulation mode that works really good without the need of the “proxy switching” feature. It will take longer but your results will be more accurate.
Thanks for telling us about these tools. I would love a licence for Rank Tracker and link assisant.
wow great gift ! Never saw such a think in any blog!