LastPass’s business model seems to be solid. The makers of the popular cross-browser password management application provide users with a free password manager, and those that need extras with a premium account for $12 a year. Premium users get support for mobile devices such as the iPhone, Blackberry or Android based mobiles, multifactor authentication, Yubikey support and priority support.
A new post on the Xmarks blog has now revealed that LastPass was the company that bought the popular bookmarking service which was said to shutdown in January 2011. The good news is that Xmarks has been saved and that everything that is remains the same.
Xmarks Premium has been introduced and it appears to use a business model very similar to the one that LastPass uses successfully. Xmarks Premium users get additional features like Android and iPhone apps, priority support and more for $12 a year. Or, they can pay $20 if they are LastPass users as well to get both premium services for a discount.
Good news for Opera users as XMarks has listed integration with the popular web browser on of their priorities in their roadmap. So, development continues and it is possible that the two services get integrated into one eventually. (via Xmarks, LastPass).
All in all an excellent acquisition that – for once – does not change a thing for current users of the service.
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That is good news.
Its all well and good individual browsers providing bookmark sync and backup features themselves, but being able to sync across browsers and devices is invaluable.