Microsoft’s latest game for the XBox 360 console, Halo: Reach has made $200 million in its first 24 hours after launch according to data released by Microsoft and reported by TechFlash. The previous Halo game topped the all time games sales chart until it was dethroned by Call of Duty 2: Modern Warfare. Now the latest in the popular series looks set to take back the crown.
It’s “the biggest game Microsoft has ever released,” said Phil Spencer, the corporate vice president of Microsoft Game Studios, in a statement. “Every major installment has grown in scope and popularity, firmly cementing the ‘Halo’ franchise as one of the most popular entertainment properties in the world over the past decade.”
The amount taken is more than its predecessor, Halo 3 which tool $170 million in its first 24 hours and is proof positive that the worldwide computer games industry is at least as big now as the movie industry.
Microsoft needs popular games such as Halo, that are designed in house, to recoup the massive losses buit up in developing and subsidising the XBox and XBox 360 consoles.
Microsoft are claiming that Halo:Reach is the biggest entertainment launch of 2010 in the United States. In this they have taken into account the initial takings of movies such as Iron man 2 and Toy Story 3, during their opening weekends. Some people are speculating that the forthcoming launch of Call of Duty: Black Ops could be even bigger.
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If Microsoft makes Halo for their new Windows 7 phone, than their phone OS may have a fighting chance.
But than Microsoft is always a little slow in creative thinking like this.