ghacks Technology News

Youtube And Vevo: What’s The Deal?

Youtube has been one of the prime locations for music buffs around the world to view music videos and listen to music. Many record companies and individual artists use Youtube to promote their products. Users who have been searching for music that is distributed by the major record labels Universal Music Group, Sony Music and EMI might have already noticed that something has changed today.

Songs by popular artists like Lady Gaga, the Beastie Boys or Michael Jackson show now up with a Vevo tagging that is asking users to visit the Vevo website. Those Youtube users who wonder why should read the announcement over at the official Youtube blog. Google has apparently struck a deal with those record labels which combines Youtube technology and the record labels catalog at the new destination.

youtube vevo

While it might make sense to build a new service that is specialized in music videos its current incarnation is everything but perfect. Here are a few reasons why:

  • Vevo is only available to users from the United States. The funny thing is that it is still possible to view those music videos at Youtube even if you are not from the United States.
  • It seems that the transfer to Vevo has erased previous comments and ratings of some videos.
  • Vevo seems to come with additional advertisement and a few features like displaying song lyrics and artist profiles

The strategy is not really clear at this point. It could be that the parties have planned to move all of the music videos completely to Vevo so that Youtube users move to the new site for their music fix. That is, if they are from the US.

Have you tried Vevo yet? What’s your experience?

Related Articles:

How To Download Vevo Videos At Youtube
First Online Service To Download Vevo Videos Goes Live
Vevo Video Download Bookmarklet [Youtube]
How To Download Vevo Videos From Youtube [Download]
Youtube Revamps Music Page

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About the Author:Martin Brinkmann is a journalist from Germany who founded Ghacks Technology News Back in 2005. He is passionate about all things tech and knows the Internet and computers like the back of his hand. You can follow Martin on Facebook or Twitter.

Author: , Wednesday December 9, 2009 -
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Responses so far:

  1. I tried Vevo this morning a couple of times and it just plain didn’t load. I don’t know what the deal was, though I can’t really say I’m surprised. Hopefully it’s resolved now.

  2. Famf says:

    I was trying to register at Vevo but the connection always times out.

    Will try it later I guess.

  3. Anonymous says:

    didn’t mind ads on my screen or pop up at the bottom for a second, but to FORCE me to watch an ad before the video is just not right!

  4. jerome says:

    When a video in Youtube is shown with VEVO does anyone know how to download the video FLV file? It was possible before with YouTube – http://mac-dvd.com/mac-guide/how-to-download-youtube-video-on-mac-for-free.html- , but it does not work with Vevo.

  5. Fin says:

    Hey Jerome – that’s illegal and that’s one of the main reasons they are switching to Vevo so people can stop stealing content without paying the proper people who made the music and videos.

    • Dro says:

      @fin
      VeVo uses Adobes RTMPe protocol, read adobes blog site

      OK, first off…

      RTMPE was created so you could have a secure channel to send and recv data packets. Not to “DRM”(Digital Rights Management) media. The encrypted transmission of media isn’t considered DRM.. The transmission of encrypted media is. Adobe is sending the media over the wire without any content protection.

      People are missing the point and assuming that this was Adobe’s attempt at Digital Rights Management. It wasn’t. It was merely a way to protect from packet sniffing to allow privacy on a channel. Users are allowed to unencrypt this. It’s their right.

      If your content is important to you, Adobe created Flash Media Rights.

      Posted by: andy | September 29, 2008 09:31 AM

    • Mo says:

      funny you should say that seeing how they EARN money by simply adding that ad you get in their videos, plus the money youtube makes from their own ad’s, the artist gets money from the number of views ” downloads “, in general once you click on a song thumbnail to listen to at least 3 parties gets money from that click, whats so illegal in downloading whats right for you to download?

      P.S: once u watch a video its automatically downloaded to your computer, all you do is copy-paste whats already yours from YOUR computer, just moving it from once place to another..

    • Cochise says:

      How can somebody pay for a music video or song that isn’t even sold anymore? Some songs/albums are very hard to come by.

  6. anonanimal says:

    @fin

    I’m nearly 100% sure that you’re wrong.

    And if that were the case, rest assured that the people who knew how do download their videos and music, will continue to do so VEVO or now. Now excuse me while I rewatch the bad romance video I download and converted for my psp. thankyouhaveaniceday.

  7. Fin says:

    @anonanimal

    All you’ve done is confirm my point.

  8. sea anemone says:

    I don’t see how. All I’ve done is confirm that video’s are in fact downloaded from YouTube for for portable entertainment and that, yes, there are still ways to do it. Your statement was that actions such as mine were the reason that the switch to VEVO was made. In fact you said that it was the main reason. I stand by my statement that you are wrong. Unless you can provide a quote from a YouTube rep agreeing with you? Well?

    It’s like saying that kidnappings are the main reason developers began including GPS/aGPS in cell phones. Sure, the two subjects are like circles in a Venn diagram, overlapping in some fringe areas, but if you actually look at what’s being presented as a whole instead of drawing conclusions you see that the two topics are generally unrelated. As is the case with this.

    Look I’m not saying that the church going, Palin advocates like yourself (the good old fashioned Americans) aren’t valid; going on mini internet crusades of lawful advocacy. Shutting down the idle curiosity with your scripture of nay. But perhaps your compass isn’t the one pointing north.

  9. sea anemone says:

    The bit about being a church going palin lover is irrelevant and unnecessary. I do apologize for the “name calling.” As neither of those points are negative in nature and shouldn’t be used as such.

  10. Fin says:

    @sea anemone

    Yes it is quite irrelevant as I am an atheist and couldn’t give a fuck if Palin fucked a moose.

    Fuck off and go download illegally you bitch.

    • Dro says:

      its no offense to you Fin but anon is somewhat right, people that download videos for their personal use are protected by fair use law. This is not the same as sharing video files or music files through a P2P network. These videos are from the host, and can be downloaded through a glitch in their network or a purposely left open loop hole. They just dont want people reproducing or selling.

      • fin says:

        excuse me but no, downloading music videos through vevo that are owned by EMI is not protected by any fair use law. you are missing the point.

  11. Smokey says:

    aye sea how you download vevo videos?

  12. Vevo Sucks says:

    Well if YouTube wanted to make it’s video’s slower and placate the RIAA/ MPAA w/ more ads – combined with a massive takedown of any videos that don’t have the VEVO stamp of approval – well they succeeded.

    I didn’t get it at first but damn…it seems the corporations are winning in their takeover of the Internet and why shouldn’t they? Rich white conservatives own all the media…it was only a matter of time before they got the internet. Even this page had some idiotic ad survey swooping down to try & grab my attention before I could finish typing the first sentence.

    So this is Corporate America’s version of the Internet? As much advertising as they can force our consumer eyeball’s to take in – with java and flash and toothpicks prying our eyes open if necessary. All to justify Americans supposedly not paying for “content” that they don’t already pay out the nose for to their ISP’s and for a PC, and software…and god…why not just permanently indebt Americans from birth for their tech bills & “rights” to media.

    Will someone please finally assert that corporations ARE NOT people!

  13. XtinaS says:

    So far, it’s driving me up the goddamn wall.  I have been trying to watch that video — that particular video, as a matter of fact — for days,   It keeps stuttering — it’ll go for a few seconds, loadloadload, go for a few seconds, &c &c.  And I’m giving it time to load, and this is hardly a slow computer!

    I am incredibly underimpressed.

  14. Fin says:

    To: Vevo Sucks

    Try being a musician that doesn’t get paid because people download illegally and then talk to the corporations.

    You don’t make any sense. You want the computer….you want the internet…you want the media… but none of the people who created each of these things needs to be paid? Get a life.

    Try leaving you on a stranded island with some materials and see if you come up with anything close to a computer, the internet or an album of music that people want to listen to.

    Chances are none of those would happen and you would be alone because you want everything for no money.

    How about this for a change? Just don’t use your computer, don’t use the internet…the ads are too much for our poor baby’s eyes. So sad that ads freak people out. haha – How else would you be watching ANY of these videos (which are essentially advertisements in themselves anyway) without ads to pay for the multitude of access youtube is providing?

    • Nish says:

      you don’t know how the music industry works.

      Most starting musicians don’t get royalty payments for their songs or albums, most of them initially make their money from appearances and concert tours. They get their royalty once they’ve established themselves more in the industry and create their own record label.

      • fin says:

        no, i know exactly how the music industry works. im not saying artists get paid by videos watched on goddamn youtube.

    • Anonymous says:

      Well excuse us if musician in america get paid 1 million dollars instead of 15 million because of the pirating. what a shame for people losing 15 millions for a song..i’m embarresed im soooo sorryyy musicians for allllll your harrrrrrd work. i know it’s hard to lift up a guitar or microphone…and make music.im so sory if its hard to singggg omg.. if only i had the courage to lift up my microphone make a song and get thousands…

      • PPK100 says:

        THANK-YOU!!! for saying that… people are so selfish, do they not realize there are ppl friggin starving in the world, probably those who can sing, and play better than they can… smh.

      • Miles says:

        First of all, musicians don’t get paid nearly as much as you imagine. Perhaps the top 40 bullshit that some of you listen to get paid decently but most of the artists and bands out there (especially rock bands or artists that have really only had a couple of hits) barely make enough to feed themselves. Most artists these days are in debt from paying for what it takes to make it. Only very few succeed financially.

    • Brent Doerner says:

      Nice.

  15. CaRoLiNa says:

    So there is no program in existence to download Vevo videos?, I would like to download some and it´s a crap that we are not able..
    I am from another country and I can watch the videos, yeah, very slowly, but still can watch, but it seems I am not the only person who cannot download the videos.. I wonder if it exists a crack or something to fix that … :(
    I hate Vevo!! ..well, I have to admit it has a very good resolution, but yet …

  16. pealsmom says:

    My Vevo experience is underwhelming to say the least. The videos won’t load. They’ll play for a few seconds then just sit there, then play for a few seconds, then just sit there…you get the picture. I’ve even experienced total computer freeze – on a Mac – if I don’t get out of there soon enough. Whoever is in charge of their site better fix it fast or else they’re going to lose their startup money. Why would YouTube be associated w/sloppy work like this? Lame.

  17. james says:

    i want do download them so i can watch offline im not aloude on net much but pc i am so i need to dl them

  18. Mark says:

    Vevo SUCKS, when I see a video is hosted on the VEVO channel I close the page immediately.

    worst part is, once the video plays if you try to replay it, you have to wait another 15 minutes for it to buffer all over again. bullshit and F.U>

  19. Half the time I use it, it doesn’t load when using Vevo Youtube channels. The other half of the time, it loads slowly, and all the videos are in pretty low quality.

  20. Moose says:

    THis fin guy cracks me up, because he is obviously just an angry person, who still does not understand at all what he’s talking about. what a douche. a perpetually virgin, douche.

    • fin says:

      you are the douche sir. i was speaking about a specific situation pertaining to a person that wanted to download videos via vevo who as complaining he couldnt download them. there are other outlets to obtain music videos, legal ones.

      • That guy says:

        Fin, now I only read a few posts about you bitching but you do realize the music industry makes millions more dollars with the help of illegal downloading right? If all illegal downloading were to stop the music industry would basically have a heart attack. Think about it before you bitch at me.

  21. mary says:

    ugh vevo just sucks. really bad.

    to top it all off, music videos from UMG are gone…well, most of them anyway. the only video in universalmusicgroup are VEVO ones. ARRRRGHHHH!!!!

    it loads then plays then stops. after i finish watching the video, i click replay then it has to load ALL OVER AGAIN. dammit!!!!

  22. Anonymous says:

    its too slowwww ; takes a lot of time

  23. Vevocrapsolution says:

    minute video plays pause it then refresh page done enjoy listening to music with out adds.. thats how i do smiles :-D

  24. VEVO Ads says:

    Man, I’m so fucking tired of watching those piece of shit ads before the video. Who wants to see those shit ads anyways?

  25. vevosucksdick says:

    vevo sucks! it takes forever to load eachtime i watch a video

  26. Adam Cooper says:

    What’s wrong with Google / Youtube, are they that greedy that they decide to put annoying ads in the one place they know we will look, also its annoying the overall number of adverts! I freakin hope someone DDOSes Google and Youtube. Greedy Bastards.

  27. music videos says:

    Vevo doesn’t work in my country
    this does http://www.tv243.com
    also grabs music videos to shuffle from youtube
    love it because i cand find similar artists like last.fm

  28. Tessie says:

    Vevo is annoying. I wonder what else they’ll think to take over…

  29. gal says:

    vevo SUCKS! it always stops when im listening to a video or a song i know it may do that sometimes because the computer has to proccess the vidoe so it can play it without stopping the second time the person listens to it, but this ALWAYS happens on vevo. (well you know what i say to you Vevo………….YOU ARE STUPID) thanks for reading

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