Google has added a new module to Google Analytics called Intelligence. The currently in beta module displays custom and automatic alerts that are created from website traffic operations. It is not sure yet if all Google Analytics users have access to this new module of the website traffic analysis service yet or if it has been made available to select users only.
Google Analytics users who can access it will find a display of their website’s traffic graph along with another bar below that is showing the alerts for the corresponding days. Alerts are color coded with automatic alerts using a light green and custom alerts a light blue color. There will only be automatic alerts in the beginning.
The automatic alerts will give a webmaster immediate information about traffic jumps. This includes major traffic changes to certain pages on the website, a change in a page’s bounce rate, pageviews or a higher or lower than usual visitor stream from a specific country, state or region.
This gives the webmaster a quick overview of traffic developments on a specific web project or website. There are certain possibilities where Google Analytics Intelligence module can help. Webmasters could for instance investigate traffic increases or decreases more effectively as it will for instance display a decrease in traffic to a very popular page on the website. The webmaster could then analyze the issue further.
It is furthermore possible to create custom alerts and this could be very interesting to some webmasters. Custom alerts are created from a list of available alert conditions. The webmaster selects a traffic type to be monitored. This can be all traffic, traffic from a campaign, keyword, medium and landing or exit page. This traffic type is then combined with a metric that is triggering the alert. This again can be pageviews, total visitors, revenue or pre-defined goals. The selected metric is then given a threshold value. An alert is then automatically created whenever that value is crossed.
Another interesting option is to look at weekly or monthly reports which even gives a better overview as day to day variations are something that every webmaster has to live with. Google Analytics Intelligence is available in the left sidebar menu of the Google Analytics account.
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Please do check your RSS feed, I believe you have to move your feeds, to a Google account.
Many of my favorite websites and I believe also yours, have failed to do so,..
There has been a whole set of recent changes to the Google Analytics interface and feature list that are definite improvements on the usability front.
As well as the time-saving for anyone managing multiple or complex websites, this type of target-setting is an excellent way of raising questions: what has changed on the site/business arena and why, and then how to make a difference – whether correcting an issue or taking advantage of an emerging opportunity.
This is an essential process if you want to get any value out your web analytics, so anything that makes it easier is extrememly welcome!