There are only a few companies that seem to make use of the Internet and its new possibilities in their marketing campaigns as Samsung. You might remember the viral marketing campaign for their new solid state drives where they gave 24 of their drives to some computer freaks to see what they could do with them. The video that was created during that campaign became highly popular especially among users who were interested in technology.
Samsung’s latest campaign was again uploaded to Youtube. The video which is called a day in the life was produced by Samsung France to promote the Samsung Galaxy smartphone.
The video is extremely well done. It shows a day in the life of the protagonist and his use of the Samsung Galaxy phone during the day.
The Samsung Galaxy i7500 is an Android based phone which many audio and video formats that most other cell phones do not support including divx, h.264 and iTunes plkus music files. Other specs include a 5 MP autofocus camera, GPS, 7.2 Mbps HSDPA, Wi-fi. stereo Bluetooth. Here is the video of the campaign:
Well done, don’t you think?
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Typically the kind of commercial you cannot understand the message til the end of the film… Exhaustingly mediocre.
So what would be the point to watch it?
Hi, Martin. Did like the video, but can you tell me your source for the fact that teh Galaxy supports DivX video. I didn’t think it was supported, and that’s been a sticking point for me looking at getting one.
Dave, most of the reviews say it does: http://news.cnet.com/8301-17938_105-10345788-1.html
Interesting… The Aus Samsung website has it listed with only H.263 and mpeg4:
Are these different versions of this model? Or am I getting my format conventions confused?
Dave maybe you should contact Samsung directly on the matter? Could be that they forgot to add the divx capability to the website or that the reviewers who say it can do divx misunderstood it.