The Google browser is not really taking off as Google might have expected even though it is advertised in virtually every Google service on the Internet. That does not keep Google from using unorthodox promotion techniques. You might remember that the web browser was introduced with a comic. Their last endeavor are 11 short films about a browser that are available at the official Google Chrome Youtube channel. If you thought that the eleven short films will be boring praises of the Google browser you thought wrong.
Short films are not for anyone but they surely will reach a small but influential audience which like these kinds of promotions and ideas. Yes, the approach is pretty unique but will it really help to gain market share from competitors like Mozilla or Internet Explorer? That is highly doubtful. What it certainly does is to spread the word about the Google browser. And yes, some of the short films are nice to watch although it comes down to taste in the end.
You can watch all 11 short films about the Google browser over at the browser’s Youtube channel. If you do let us know if you like the idea.
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4 Responses to “Google Browser: 11 Short Films”
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I really appreciate Google Chrome but I need my Firefox extension.
Apple ads + being high = chrome ads.
Had it. Tried it. Deleted it. Chrome isn’t taking off for one simple reason. It’s a lousy browser