Till now, YouTube was a place only for watching videos. Still, with other sites getting their act together, it was only a matter of time before these guys pulled up their socks and took a look at the services they offer.
What am I referring to? Well, the next time you’re watching a video and decide you like the song that’s playing in the background, you may just be able to purchase the song for your own music collection. YouTube has begun providing Amazon and iTunes links for videos.
These ‘click-to-buy’ links are YouTube’s way of making it easy for users to purchase something they like. And it’s not limited only to music. In the case of video game related videos like trailers, a link to buy the game will be available.
As of now, download links are available only for partner videos i.e. content uploaded directly by companies (EMI, for example). Also, this feature is currently available only in the United States but that should change soon.
This is a pleasant surprise from YouTube. One instant bonus I can think of is that it makes it easy to identify the artist and song name for an unidentified video. What do you think about YouTube’s click-to-buy service? Any other advantages or disadvantages you can come up with? Let me know in the comments.
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