I’m not really sure how Sony is planning on making money from that sale but I suppose they have a good reason for that. Walmart is apparently offering a Sony PS3 80 Gigabyte console system plus 10 Blue-Ray movies plus 5 mail in Blue-Ray movies for $499 as part of their Secret Sales holiday campaign.
Only Blue-Ray movies that sell for under $30 can be chosen right in the store where customers make the purchases. All stores hold a minimum of two systems for the price and it remains to be seen if many will have much larger quantities and if Sony decides to count those free movies to Novembers Blue-Ray sales.
I still would not buy a PS3 even with that crazy amount of Blue-Rays that they throw at you but I suppose this will be a mighty successful campaign for both Sony and Walmart.
Many customers will probably buy the package and sell or return the Blue-Ray movies to drop the price of the PS3 system. I guess it is a good bargain but you should not just calculate the price of the Blue-Ray movies and subtract it from the price of the PS3 unless you did plan to buy all those movies anyway.
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People could buy the PS3, get the 15 movies, and then sell the movies to a store. For example, my friend received a DVD in a contest and went to Virgin Megastore, told them it was a gift that was purchased there, and then got a cash refund (he didn’t have a receipt). So to do the same with all these Blu-ray movies would make that $500 PS3 into a much cheaper one.