The guys at Joost are serious about going live as soon as possible. They announced today that beta members will receive unlimited invites to give all of their friends the possibility to get a glimpse at Joost before it goes live. I’m a little bit concerned about their move to go live at this point because the content that is currently available would be considered B-Content by many. Sure there are some channels that will attract fans like the World Poker Tour channel which will not be available in the United States by the way.
This is actually the first time that I saw a notice on the Joost website listing saying which channels would be available in which country. I think it is really interesting to see that users from the United States will be exempt from many channels - possibly a distribution rights issue. Some channels on the other hand are only available to users from the United States (MTV and Comedy Channel to name two).
If you take a look at the What’s on website at Joost you see what I mean. Joost announced high-profile ads from companies like Coca Cola and HP but the content currently offered does not justify those ads. It remains to be soon how the users react when they see what Joost has to offer.
Everything is still free to watch so it will surely draw a crowd that like their things free. I would like to see really good content offered at Joost. What about a movie channel with up to date (or classic..) movies that everyone can watch ? What about live sports events ? I’m sure many users would pay some money to be able to see such things.
Will you give Joost a try once it comes out ?
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