Amazon Unbox and its absurd restrictions

Amazon Unbox, the new video download service provided by Amazon, went live yesterday offering users a free and easy way to download and view videos on their computer. Most tv series cost 1,99$ while movies begin at 3,99$ up to 19,99$ for new releases. Files are offered in .wmv and .amzn (for portable devices) format only and can’t be burned on DVD to watch the movie at the television. The only way to do that would be to connect the computer to the television.

I’m currently conduction a little poll here at ghacks asking about the maximum price you would pay for dvd downloads and there are only very few voters who would pay more than 7,99$ for such a download with the majority voting for a price below 5$. So, who will be buying movies for the extreme price of 19,99$ that you can only watch on your pc or portable device while you could easily purchase the DVD for the same amount including a dvd, cover, booklet and dvd extras.

All your movie downloads can only be played on a computer that has the Amazon Unbox software installed and an association with your account. Amazon states that you have 24 hours to download the movie after you made the purchase on a computer that has the Amazon Unbox software installed. They do not mention what happens if you fail to download the movie in that time, I have a guess but I keep that for myself..

If that is not enough, let us take a look at the license agreement which should scare every single user away from that service:

• Software Upgrades: They may automatically update the software without your consent and playback will not work on computers that do not have the latest version of the software installed. Sounds ridiculous ?
• Information Provided: Amazon will keep track when you viewed or deleted content, keep track about your operating system, software (whatever that means) your disk space and your internet connection.
• Removal of Software: If you uninstall the software Amazon has the right to delete all digital content from the device without notification.
• Promotional Content: Amazon may automatically deliver promotional content to your unbox software and delete that content again without notice.
• Service: Amazon has the right to modify, suspend or discontinue the service at any time without notification.
• Agreement: Amazon may change the agreement at any time, if you want to be able to continue watching the movies you will have to accept the changes.

Here we have it. You get a crippled file for the same price of a DVD that is full of DRM and restrictions. You can’t burn the movie on DVD, you can only play the movie on systems with the unbox software and your account, you only have 24 hours to download the movie, you will be spammed with promotional content without your agreement, your viewing habits and system information are recorded, the service may stop without warning and you will not be able to play the files anymore and Amazon may update the software whenever they please without letting you know about it.

Oh, did I mention that they have the right to delete all content when you uninstall their software ? If you are using this you must be insane, that is my opinion on the matter.